In Style Fashion is a longstanding feature of Brackenfell Hypermarket, Cape Town. Zen, the owner, takes a very hands on approach to her shop, and she wanted the same care to be taken in building her online presence. Baumidesign has helped Zen create her online identity by photographing her shop and products, and gaining a good understanding of her particular business needs. She wanted to be able to interact more with her customers online, so we set up email marketing which she can make good use of in the future, as she develops her brand online. We are still working with Zen in developing her online marketing strategy.